Growth Product Designer

I design
growth that
compounds.

Product Designer & Growth Specialist with 4+ years of experience — turning acquisition funnels, retention loops, and CRM systems into measurable business outcomes through design that thinks in systems, not screens.

Fintech Growth Design CRM Flows User Acquisition Retention
4+
Years at marketfeed
₹8.37Cr
AUM Influenced
20K+
Monthly CRM Reach
MDes
IIT Delhi, Industrial Design

About

Designer who measures
success in outcomes.

D
Dheeraj Elamana
Product Designer & Growth Specialist
LinkedIn dheemax@gmail.com +91 9539272739
Feb 2025 – Mar 2026
Growth Product Designer
marketfeed
Nov 2021 – Jan 2025
Product Designer
marketfeed
2010 – 2021
Freelance Industrial Designer & CAD Trainer
Independent · Calicut, Kerala
2008 – 2010
Master of Design (MDes) — Industrial Design
Indian Institute of Technology (IIT) Delhi
2002 – 2006
B.Tech — Mechanical Engineering
Govt. Engineering College, Thrissur

I'm a Product Designer and Growth specialist — most recently at marketfeed (YC S21), an Indian fintech platform that simplifies stock market investing through automated trading strategies, curated market research, and accessible investment tools for retail investors. I worked at the full intersection of UX design and growth strategy, owning everything from acquisition funnels and CRM campaigns to RM dashboards and homepage redesigns.

What sets me apart: I don't just design screens — I design for outcomes. Every project starts with a business metric, gets validated with real users, and is measured after shipping. I anchor decisions in OKRs and collaborate tightly with engineering and marketing to move numbers, not just pixels.

My foundation in Industrial Design from IIT Delhi gave me a deep appreciation for systems, constraints, and first-principles thinking. 4+ years of fintech experience taught me to design for trust, clarity, and conversion — all at once.

Figma Prototyping Design Systems CRM Design Growth Loops Mailmodo User Research Data Analysis OKR Frameworks

Case Studies

Real projects.
Real outcomes.

3 case studies · marketfeed
↑3×
CVR
100%
Auto
0
Ops
marketfeed · Growth · Acquisition

Automating the chaos: how I redesigned a broken workshop funnel into a 3× growth engine

The onboarding funnel depended on manual WhatsApp group handoffs — creating drop-offs, inconsistency, and ops overhead. I redesigned the entire flow as a CRM-driven, self-serve experience that scaled without adding headcount.

3×
CVR Improvement
100%
Ops Automated
↓60%
Drop-off Reduced
Read Case Study →
+18%
CTR
↓22%
Bounce
marketfeed · Website · Conversion

Clarity over complexity: redesigning marketfeed's website to say less and convert more

The homepage wasn't communicating product value clearly. I led a full redesign — rethinking the information architecture, visual hierarchy, and CTAs — validated through user testing and iterative Figma prototyping.

+18%
Sign-up CTR Lift
↓22%
Bounce Rate
Read Case Study →
20K+
Users
Multi-ch
Channels
↑Re
Engage
marketfeed · Retention · CRM

Building a churn retargeting system that drove 140 user reactivations and ₹8.37Cr AUM recovery

Lapsed users were falling out of the funnel silently. I designed a multi-channel retargeting system (WhatsApp + SMS) with behavioural segmentation — creating personalised touchpoints that brought users back into the product loop.

20K+
Monthly Reach
2 ch.
WhatsApp + SMS
Seg.
Behavioural Logic
Read Case Study →
Other Projects

More work worth
seeing.

Calculators landing page
Tools · UX · marketfeed
15 Financial Calculators — designed end-to-end
A full suite of financial planning tools — from SIP and EMI calculators to retirement and goal-based planners. Contributes 7% of leads to the core trade automation product through embedded CTAs.
Position Sizing SIP & Lumpsum EMI & FD Goal Planning Retirement +10 more
View Live Site
Ads landing page desktop
Ads landing page tablet
Ads landing page mobile
Ads · Landing Page · marketfeed
Performance Landing Page for Google & Meta Ads
Redesigned an existing landing page for paid traffic driving workshop registrations — lifting conversion rate from 30% to 40% and generating 11,886 leads. Built trust through co-founder imagery, social proof, testimonials, live workshop details, and a streamlined registration flow — designed across desktop, tablet, and mobile.
Desktop Tablet Mobile Registration Modal Success State

My Process

How I approach
every problem.

01
Discover
Talk to users, dig into data, map the current journey, and frame the real problem — not the symptom.
02
Define
Anchor the problem to a business outcome. Set success metrics before touching Figma.
03
Explore
Sketch multiple directions. Challenge assumptions. Use first-principles thinking over pattern-matching.
04
Validate
Prototype, test with real users, and iterate quickly. Get signal early before full build.
05
Ship & Measure
Partner with engineering on clean handoff. Track outcomes against defined metrics. Document learnings.

Capabilities

What I bring
to the table.

Product Design
FigmaPrototyping Design SystemsUI/UX Interaction Design
Growth Design
Acquisition FlowsConversion Optim. Funnel AnalysisOKR Frameworks
CRM & Campaigns
MailmodoEmail Design SegmentationWhatsApp / SMS
Research & Strategy
User ResearchFirst Principles Competitive AnalysisJourney Mapping
Systems Thinking
Info ArchitectureMental Models Visual HierarchyLayout
Collaboration
Eng. HandoffStakeholder Mgmt Cross-functionalAsync Comms

Get in Touch

Open to the right
opportunity.

Interested in growth product design roles, product-led fintech teams, or high-impact consumer apps. Let's find out if there's a fit.

Send an Email → View LinkedIn Download Resume